Helen Cahill
Chief Executive Officer
Why We Exist
From Frustration to Transformation: Why We Started Financefair
Our Story
Financefair was founded by Helen and Peter, combining deep experience from both sides of the funding challenge to solve one of the biggest problems facing growing businesses: access to working capital.
Helen, our CEO, spent her career at the forefront of banking and financial services, working closely with ambitious businesses across sectors. She saw firsthand how traditional funding models consistently failed scaling companies — forcing founders to give up equity too early or accept restrictive, one-size-fits-all debt. Frustrated by how often potential was being held back by inflexible funding, she set out to build something better.
Peter, a Chartered Accountant, had lived that same frustration from the inside. After seeing everything from M&A to liquidations in practice, he spent over two decades scaling manufacturing businesses internationally — acquiring along the way — but continually struggled to find working capital solutions that matched the pace and complexity of growth.
So together, they founded Financefair — to give entrepreneurs access to smarter, faster, and more flexible funding, designed to fit the needs of real businesses at every stage of growth.
Since launching in 2015, Financefair has helped hundreds of businesses scale on their terms — with clarity, confidence, and control.
